Adrift was founded in 2012 by Brisbane mum, Bec Pullar, who wanted to create an inclusive label that celebrates the beauty and boldness of everyday women. We pride ourselves on our unique prints, quality and timeless shapes that elegantly frame the female body.

Adrift started modestly with our first bricks and mortar store in a quiet Brisbane suburb. From there Bec investigated and started our online store, wrapping orders in her garage with the help of her 4 kids. Adrift has since grown to become a thriving online store, and has stockists across Australia, and more recently being named a pillar brand across 50 David Jones stores, and employing more than 100 people both locally and globally.

Despite Adrift’s growth, the brand has remained honest to its original ideal: provide beautiful fashion to all women, no matter their age, shape or size and to do so at a fair and reasonable price.

At Adrift we have invested in being transparent about our manufacturing, so we are accountable to our customers, community, and workers, to ensure our high ethical standards are upheld.

Adrift is designed in Australia and manufactured in our own factory in Bali Indonesia, and by our partner factories in India. Adrift the business, and the label, are committed to three principles...

Adrift Bali factory was purchased as a roofless warehouse without water, electricity, or adequate plumbing. The building was radically renovated to ensure ethical, safe, and clean working conditions.